An extensive web site that lists over 14,000 B&B's, Hotels and Guest houses in the UK.
|What has solutions has MTL provided?|
MTL provided a one-stop content management system for the core accommodation database and general content on the web site. A telesales module was linked to a remote call centre to provide near-instant paid advertising publishing facilities. The small nature of the sales team meant a intelligent reminder engine with call optimisation allowed for maximum sales in short project window.
A commercial on-line shop was added to provide additional revenue streams selling outdoor travel items and provide further 'sticky' areas to the target audience. Additional facilities for on-line competitions, city guides, events database and specific hotel chain search engines built the brand and help make the site as popular as it is.
MTL worked closely in providing marketing and design of the Needabreak.com brand and technical support with vertical partner relationships.